During class we discussed some peoples favorite music videos in order to gain an understanding of what made a good music video;
Under the Bridge - The Red Hot Chili Peppers
Likes: A narrative telling a story. Good use of cinematography and effects. Objects that relate to the lyrics of the song. Two perspectives shown in one shot.
Dislikes: Tacky effects at the beginning of the video. Repetitive.
Shuffle - Bombay Bicycle Club
Likes: Filming on tour which provides live performance. Montage editing. Rhythmic editing. Different shot types. Handheld camera.
Dislikes: At times the video looks unprofessional.
Sky Full of Stars - Coldplay
Likes: Handheld camera following the band down the street in one long shot. Fans brought into the video.
Dislikes: Lack of editing causes it to be repetitive and boring.
I'm Not the Only One - Sam Smith
Likes: Narrative that the artists sings along side of. Slow motion.
Dislikes: Cliche.
Cudi the Kid - Steve Aoki
Likes: Editing pace matches the song beat. Explosions match the beat. Costumes reflect who the younger actors are playing.
Dislikes: Confusing at times. Unnecessary things.
Umbrella - Rihanna
Likes: Effects fit with lyrics of the song. Good editing featured throughout the video. Costumes and location varied to keep video interesting.
Dislikes: Unnecessary featuring of Jay-Z.
Shadow Moses - Bring Me the Horizon
Likes: Jittery effects give sense of being animated. Location matches the lyrics of the song. Performance.
Dislikes: Reused scenes.
Teenage Dirtbag - Weetus
Likes: Live performance. Narrative. Pull focus.
Dislikes: Gives the audience a negative opinion of high school.
Castle of Glass - Lincoln Park
Likes: Engrossing story. Video gives the lyrics meaning. Good special effects.
Dislikes: Should have remained on the story rather than also including performance.
Royals - Lorde
Likes: Editing is done to the beat. Video tone fits the tone of the song.
Dislikes: Boring and repetitive after a while. Easy to lose interest. Tried to hard to be indie.
Moment 4 Life - Nicki Minaj
Likes: Good narrative that fits with the song.
Dislikes: Plays on stereotype of girls looking for the perfect wedding. Opening last too long, making it a long time before song starts.
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