Storyboard

Storyboard from alexeglen

Audience Theory: Hypodermic Needle Theory

Where My Video Would Feature

During the process of making a music video, it would need to be considered where my product would feature. There are many sites that would feature my music video, such as YouTube, Vevo, Vimo, etc. All of these sites are common places for music videos to feature. Another thing that would be helpful to consider in regards to promoting my music video would be social media. It would be important for me to advertise my video on sites such as Twitter, Facebook, Istagram etc. in order to get the most views on my video possible.

YouTube is a good place for music videos to be posted because of the accessibility and the amount of viewer possibilities the site holds. Videos from YouTube can be shared over the internet via social media which will help to advertise the video and gain it more views.

All of this is important for the advertisement of my music video as if it is hard to find, it's not going to get many views because of the amount of videos out there. Having the video easy to find and easy to share on YouTube will help to gain more views and promote the music. Social media is the backbone to this idea because of the amount of sharing and promotion that can be done over the internet through social media.
My video would also feature on music channels as this is a common way for people to consume music videos. A major example of how people do this is switching over to music channels during advert breaks of the television program they are watching or having the music on in the background when they are doing wok around the house. Examples of music channels my video could feature on include MTV, 4music or Capital TV.

Audience Theory: Stuart Hall's Reception Theory

Taylor Swift - 'Blank Space'

Dominant - The text was intended to be read by the audience as a way for Taylor Swift to use the criticism she has received in a funny way, making it into a joke. Fans of Swift are more likely to agree with the dominant reading of the text.

Negotiated - The audience accepts that the video is a way for Swift to approach the criticism she receives in a light hearted way but also believe it shows she cares too much about what people think about her. People who are indifferent to Swift are more likely to see the video in this way.

Oppositional - The audience believes this a pitiful attempt at Swift's part to get back at at the people who criticises her and also that she cares too much about the criticisms she receives. People who don't like Swift are likely to to have this opinion.

One Direction - 'Steal My Girl'

Dominant - The dominant meaning of this video is each of the boys are addressing an issue including, war, animal rights and cultural differences. Fans of One Direction are more likely to read it this way and accept the video for this meaning.

Negotiated - The meaning of the video is understood. However, these people may note the video doesn't have anything to do with the song. People who are indifferent to One Direction will most likely feel this way.

Oppositional - The dominant meaning is ignored and people look to it as offensive or against animal rights because of the scenes that are seen in the video. Also these will note that the video does not have anything to do with the lyrics. People who dislike One Direction will most likely feel this way.

Audience Theory: Uses and Gratifications Theory

Genre Theory

Representaion Theory: Tessa Perkin's Stereotypes

The All American Rejects - Gives You Hell

The video for The All-American Rejects song 'Gives You Hell' is prime example of the use of stereotypes in the media. In this video there are two neighbors fighting, one who is portrayed as up-tight and nerdy and one who is portrayed as a rocker. We can distinctly tell the difference between the two through the clothing they wear, with the more nerdy one wearing shirts, ties and sweatshirts and the rocker wearing more casual clothing. Also the rocker is shown with tattoos all over his body, another stereotypical association that can be found in this video. Another example of this is the things each of the characters do to annoy the other one. The rocker character does things such as driving the lawn mower over their garden and playing music loudly.  The nerdy guy however uses his brains to mess with the other guy, creating pranks such as shining the light through the window by bouncing it off two mirrors. This fits in with the stereotype of rocker not being too bright and nerdy people being smart.