My Final Video
My Final Digipak
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My Final Poster
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Saturday, 11 April 2015
Evaluation Question 1
In what way does your media product use, develop or challenge forms and conventions in real life media products?
My Chosen Song
The song I have chosen to produce a music video for is the alternative rock song 'Cough Syrup' by the band Young the Giant. The song already had a music video meaning that I had to view it and make sure the video I made didn't turn out too much like the one already produced. However, as I did not like the video already produced I believed I would avoid taking things from it and instead aim to create one of my own, looking at what I would want the video to be like. When deciding on my song I considered another couple of songs such as 'Blow Me (One Last Kiss)' by P!nk and 'Best Day of My Life' by American Authors but decided this would be the best song to use as it is a rather unknown song meaning that it be more likely to intrigue people as they may want to hear a new song. I also believed this song created the best concept without having to copy anything from the original music videos which on the other two songs had bits I like that I would want to take inspiration from. It also helped that it was in a genre along with a lot of music that I like such as The Fray, Coldplay, Imagine Dragons and American Authors, all of who I looked to during my research phase to find conventions that I would need to feature in my music video. I had planned to create a video that would feature both performance and narrative in it and after looking to many videos as well as audience feedback, I knew this was the correct route to take.
Formal Conventions
One piece of my cinematography was influenced by a shot I had seen in the music video for the song 'Best Day of My Life' by American Authors. I decided to replicated the bit when the lead singer of the band enters the shot from the side as the song begins as I found I liked this shot in the video. I originally intended to have my artist walk up to a microphone as in the music video but because I was unable to get a mic-stand, this did not end up happening. Another reason I used this shot is because of the video being the same genre as mine meaning that the shot has been used in another video of the genre making it part of the genre.
Challenging Conventions
Ancillary Texts
I have featured many conventions found on a digipak such as;
I decided to make my digipak feature a continuing theme of black and white from the images to the colours used throughout my digipak. The only exception to this is the album title and artists name which are instead in yellow to contrast with the pictures which have been tinted to appear slightly brownish as opposed to completely black and white.
Much of my digipak can be seen as inspired from a variety of digipaks that sit outside the genre of my music video as I believed they worked better for the theme I was trying to create with my album.
An example of this is my front cover for which I have taken inspiration from the front cover of Sam Smith's 'In the Lonely Hour'. I wanted to take the image of thinking and innocence created by this image and apply it to my front cover. I believe despite the fact this cover lies outside my genre it still works as an inspiration for my album as it captures all the emotion I wanted to create through my digipak.
An inspiration for much of my digipak was that of Taylor Swift's album '1989' which influenced each section of my digipak in one way or another. On the front cover I was influenced by the way the picture was placed on a neutral background with the artists name and the name of the album below it. I liked this plain style for my album cover as I believed it reflected what I wanted the theme of my album to be. I also took inspiration from the back of Swift's album when creating the back of my album. I did this as I believed it was set out in a way that was simple and easy to follow which is something I wanted for the back of my album. I also looked to this when adding the information at the bottom which allowed for it to be accurate in relation to what you would find on a real album.
Another part of Swift's album I gained inspiration from was the Polaroid pictures that she provided with her album. I liked the idea of how she had presented these with the song lyrics at the bottom of the image so I decided to translate this into the appearance of the inside covers of my digipak. I took song lyrics from two of the songs on the album, my single 'Cough Syrup' with the lyrics 'life's too short to even care at all' and 'This Is the New Year' with the lyrics 'and I would give the world to you' both of which I think represent the themes of the album.
Finally the inspiration from the behind where my CD and DVD would sit came from the front cover of Drake's album 'If You're Reading This It's Too Late'. I liked the appearance of this cover featuring handwritten like text on plain background and decided to adapt this into my digipak, using song lyrics again and using a font that appears as if it has been handwritten. This also works for the theme of my album, continuing the simplicity that has been seen throughout my album.
Overall, I believe my digipak is conventional because of the inspiration I have taken from these other digipaks which has allowed my piece to be created how it is intended to have been.
Poster
I didn't particularly have an inspiration for my poster, instead having it appear what I thought would best continue the theme I had featured throughout my digipak. I knew I wanted my poster to feature an image of my artist walking down a road as I believed it best represented the theme of innocence, loss and strength I was going for through this album. I decided to add the tint to this image before any other as I believed it added to the effect of the image and believe it accomplishes all I wanted it to and am happy with how it portrays the album. I decided to use to yellow text as I believed it created the best contrast with the colour used on the image and again is a colour that works well with the theme of the album, with the colour yellow often being associated with innocence.
My Chosen Song
The song I have chosen to produce a music video for is the alternative rock song 'Cough Syrup' by the band Young the Giant. The song already had a music video meaning that I had to view it and make sure the video I made didn't turn out too much like the one already produced. However, as I did not like the video already produced I believed I would avoid taking things from it and instead aim to create one of my own, looking at what I would want the video to be like. When deciding on my song I considered another couple of songs such as 'Blow Me (One Last Kiss)' by P!nk and 'Best Day of My Life' by American Authors but decided this would be the best song to use as it is a rather unknown song meaning that it be more likely to intrigue people as they may want to hear a new song. I also believed this song created the best concept without having to copy anything from the original music videos which on the other two songs had bits I like that I would want to take inspiration from. It also helped that it was in a genre along with a lot of music that I like such as The Fray, Coldplay, Imagine Dragons and American Authors, all of who I looked to during my research phase to find conventions that I would need to feature in my music video. I had planned to create a video that would feature both performance and narrative in it and after looking to many videos as well as audience feedback, I knew this was the correct route to take.
Formal Conventions
Genre Conventions
One piece of my cinematography was influenced by a shot I had seen in the music video for the song 'Best Day of My Life' by American Authors. I decided to replicated the bit when the lead singer of the band enters the shot from the side as the song begins as I found I liked this shot in the video. I originally intended to have my artist walk up to a microphone as in the music video but because I was unable to get a mic-stand, this did not end up happening. Another reason I used this shot is because of the video being the same genre as mine meaning that the shot has been used in another video of the genre making it part of the genre.
Challenging Conventions
In terms of performance it could be argued I have challenged the conventions found in the alternative rock genre as it is common for the performances to be featured at a concert, whereas I have decided to have mine appear on top of a mound, not featuring any audience members at all. I did this because by having my artist performing alone, it would continues the theme of seclusion featured throughout my videos narrative.
I have included very little abstract in my video which can be seen as something that is conventional in alternative rock videos. Many videos in this genre will aim to be edgy by including something that will make it appear alternative and unique. I decided not to include this, instead focusing on the narrative, although I have include a small bit of abstract with the dissolves that appear in a couple points of my video. However, this does very little to create an abstract feeling in my video.
Ancillary Texts
I have featured many conventions found on a digipak such as;
- Barcode
- Track List
- Image of Artist
- Label Logo
- Link to Artists Website
- Album Title
- Artists Name
- Copyright Information
I decided to make my digipak feature a continuing theme of black and white from the images to the colours used throughout my digipak. The only exception to this is the album title and artists name which are instead in yellow to contrast with the pictures which have been tinted to appear slightly brownish as opposed to completely black and white.
Much of my digipak can be seen as inspired from a variety of digipaks that sit outside the genre of my music video as I believed they worked better for the theme I was trying to create with my album.
An example of this is my front cover for which I have taken inspiration from the front cover of Sam Smith's 'In the Lonely Hour'. I wanted to take the image of thinking and innocence created by this image and apply it to my front cover. I believe despite the fact this cover lies outside my genre it still works as an inspiration for my album as it captures all the emotion I wanted to create through my digipak.An inspiration for much of my digipak was that of Taylor Swift's album '1989' which influenced each section of my digipak in one way or another. On the front cover I was influenced by the way the picture was placed on a neutral background with the artists name and the name of the album below it. I liked this plain style for my album cover as I believed it reflected what I wanted the theme of my album to be. I also took inspiration from the back of Swift's album when creating the back of my album. I did this as I believed it was set out in a way that was simple and easy to follow which is something I wanted for the back of my album. I also looked to this when adding the information at the bottom which allowed for it to be accurate in relation to what you would find on a real album.Another part of Swift's album I gained inspiration from was the Polaroid pictures that she provided with her album. I liked the idea of how she had presented these with the song lyrics at the bottom of the image so I decided to translate this into the appearance of the inside covers of my digipak. I took song lyrics from two of the songs on the album, my single 'Cough Syrup' with the lyrics 'life's too short to even care at all' and 'This Is the New Year' with the lyrics 'and I would give the world to you' both of which I think represent the themes of the album.Finally the inspiration from the behind where my CD and DVD would sit came from the front cover of Drake's album 'If You're Reading This It's Too Late'. I liked the appearance of this cover featuring handwritten like text on plain background and decided to adapt this into my digipak, using song lyrics again and using a font that appears as if it has been handwritten. This also works for the theme of my album, continuing the simplicity that has been seen throughout my album.Overall, I believe my digipak is conventional because of the inspiration I have taken from these other digipaks which has allowed my piece to be created how it is intended to have been.
Poster
I didn't particularly have an inspiration for my poster, instead having it appear what I thought would best continue the theme I had featured throughout my digipak. I knew I wanted my poster to feature an image of my artist walking down a road as I believed it best represented the theme of innocence, loss and strength I was going for through this album. I decided to add the tint to this image before any other as I believed it added to the effect of the image and believe it accomplishes all I wanted it to and am happy with how it portrays the album. I decided to use to yellow text as I believed it created the best contrast with the colour used on the image and again is a colour that works well with the theme of the album, with the colour yellow often being associated with innocence.
Evaluation Question 2
How effective is the combination of your main product and your ancillary texts?
Research
Digipak
As many of the artists featured in my genre are bands I knew it would be difficult finding a digipak that I could take inspiration from and create my digipak based around. Instead of doing this I decided to look to some solo male artists as they are the same type of artist I would be trying to promote. The common theme I found while looking at these artists is that they feature quite plain and simple digipaks with much of their message being put through by something simple.
An example of this is Sam Smith's album cover for 'In the Lonely Hour'. As I have previously stated, I really like how this cover conveys a simple message just through how Sam Smith is posed and wanted to convey this in my digipak. I would say this is the album cover I took the most inspiration from when creating mine.
While looking at digipaks as a whole I had to look at the conventions that can be found on all digipaks and to do this I looked to three digipaks, again Sam Smith's 'In the Lonely Hour' as well as Ed Sheeran's '+' and Gavin DeGraws 'Chariot'. All three of these albums are the debut album for the artist and as my album would be my artist debut album I knew it would be good to look to debut albums as they would provide me with the best inspiration when creating my album. I noticed that all the albums feature the artist on the front cover as a way to promote the new artists so that people know who they are. I decided to follow this convention and have my artist be the main image on my front cover. They are all simple featuring only and image of the artist and the artists name and the name of the album. I also decided to follow this convention as I wanted my album cover to be simple and classy and by having as little as I could on the cover, I knew I would accomplish this.
All the albums, excluding Gavin DeGraw's, also continue the simplicity to the back of the album by having no images appear, only including the important information and no images. I decided it was a good idea for me to also do this in order continue my simple and elegant design. I created my album cover, taking main inspiration from the back of Taylor Swift's '1989' which is an album I had previously looked to during my research. I believe combining the layout of her album with the simple nature of Sam Smith's it creates the effect I was looking to create throughout my digipak.
Posters
I did some research in existing posters that advertised an artist in order to see what would need to be included on my poster. Overall I noticed a common theme of the posters helping to advertise the album by having a theme that fit with the overall theme of the album. One of the posters I looked at if Taylor Swift's poster for her '1989 Tour' and by doing this I saw that she continued the theme of 1989 she can present throughout her digipak creating a direct link between the two.
Other than this, I didn't specifically take any inspiration for my poster instead trying to focus on presenting the theme of my album and getting the message across to the audience. My poster could be seen to break the conventions presented throughout of alternative rock posters, fitting more with those in the country genre but I believe the image I have chosen works well with my genre and it helps to present the message I was hoping to get through to my audience.
One thing that could be seen as different on my digipak is that my my artist is facing away from the audience so that you can't see his face. This is unconventional of album posters which instead try to promote the artist and as such have their face present on the poster. I however believed by presenting my artist in such a way it helps to promote the message of the album through the simple pose he is doing. This creates a cohesion between my poster and digipak as they both aim to get the same message through the same means.
Did it work?
Research
Digipak
As many of the artists featured in my genre are bands I knew it would be difficult finding a digipak that I could take inspiration from and create my digipak based around. Instead of doing this I decided to look to some solo male artists as they are the same type of artist I would be trying to promote. The common theme I found while looking at these artists is that they feature quite plain and simple digipaks with much of their message being put through by something simple.
An example of this is Sam Smith's album cover for 'In the Lonely Hour'. As I have previously stated, I really like how this cover conveys a simple message just through how Sam Smith is posed and wanted to convey this in my digipak. I would say this is the album cover I took the most inspiration from when creating mine.While looking at digipaks as a whole I had to look at the conventions that can be found on all digipaks and to do this I looked to three digipaks, again Sam Smith's 'In the Lonely Hour' as well as Ed Sheeran's '+' and Gavin DeGraws 'Chariot'. All three of these albums are the debut album for the artist and as my album would be my artist debut album I knew it would be good to look to debut albums as they would provide me with the best inspiration when creating my album. I noticed that all the albums feature the artist on the front cover as a way to promote the new artists so that people know who they are. I decided to follow this convention and have my artist be the main image on my front cover. They are all simple featuring only and image of the artist and the artists name and the name of the album. I also decided to follow this convention as I wanted my album cover to be simple and classy and by having as little as I could on the cover, I knew I would accomplish this.
All the albums, excluding Gavin DeGraw's, also continue the simplicity to the back of the album by having no images appear, only including the important information and no images. I decided it was a good idea for me to also do this in order continue my simple and elegant design. I created my album cover, taking main inspiration from the back of Taylor Swift's '1989' which is an album I had previously looked to during my research. I believe combining the layout of her album with the simple nature of Sam Smith's it creates the effect I was looking to create throughout my digipak.
Posters
I did some research in existing posters that advertised an artist in order to see what would need to be included on my poster. Overall I noticed a common theme of the posters helping to advertise the album by having a theme that fit with the overall theme of the album. One of the posters I looked at if Taylor Swift's poster for her '1989 Tour' and by doing this I saw that she continued the theme of 1989 she can present throughout her digipak creating a direct link between the two.
Other than this, I didn't specifically take any inspiration for my poster instead trying to focus on presenting the theme of my album and getting the message across to the audience. My poster could be seen to break the conventions presented throughout of alternative rock posters, fitting more with those in the country genre but I believe the image I have chosen works well with my genre and it helps to present the message I was hoping to get through to my audience.
One thing that could be seen as different on my digipak is that my my artist is facing away from the audience so that you can't see his face. This is unconventional of album posters which instead try to promote the artist and as such have their face present on the poster. I however believed by presenting my artist in such a way it helps to promote the message of the album through the simple pose he is doing. This creates a cohesion between my poster and digipak as they both aim to get the same message through the same means.
Did it work?
Making My Ancillary Texts
Colour Scheme
When creating my piece it was important for me to have a consistent colour scheme running through my pieces. I decided on the scheme of black, white and yellow as I believed they blended well together and allowed me to represent my theme of innocence and the stages of loss. The main part of this was the contrast between the inside and outside of my digipak which represents the immediate aftermath of loss and the stage of loss where you move on with this being represented by the black colour scheme on the outside and the white colour scheme on the inside.
Evaluation Question 3
What have you learned from your audience feedback?
Audience Research
Before beginning my product I did some research to find out what my target audience would be looking for in my music video. I did this in two ways, the first being a poll I posted on my blog;
Through these polls I was able to determine what was important to my target audience in my music video, specifically noticing that people wanted to see the artist as well as a narrative and performance. One thing my audience wanted to see was the video reflecting the story the lyrics were telling and because of this it was important for me to come up with a concept that would relate to my the lyrics of the song I had chosen. Since I had determined my song was about distraction, I decided to create a video about alcoholism being used as a distraction from the pain of loss.
To make sure I was getting responses from people within my target audience ! posted a link to my blog on social media, specifically Facebook, Twitter and Instagram so that I would get responses from people in this age category as most the people who I have on my various social medias are within this age group. I also asked my media teachers to send my poll over the college email so that I was able to get responses from more people around the college. I also did all this for a survey I created on what people thought my music video should be.
Link to the survey; https://www.surveymonkey.com/s/BNSN9MD
Link to survey results; https://www.surveymonkey.com/analyze/9j88JL0L2COGCajLr4xJQ8ZT0uTR5EaBV3CsFIF4BwA_3D
As you can see a majority of the people who answered my survey are in the age range I considered my target audience making the responses I got from my survey very helpful in creating my music video.
By looking at the response I got from people when they listened to my song and answered my survey I was able to use this to help me create a concept for my music video and also help me to decided on a few things I should do with my video such as should my video be black and white or not. I created this PowerPoint relating to this earlier in the course;
Audience Research
Before beginning my product I did some research to find out what my target audience would be looking for in my music video. I did this in two ways, the first being a poll I posted on my blog;
Through these polls I was able to determine what was important to my target audience in my music video, specifically noticing that people wanted to see the artist as well as a narrative and performance. One thing my audience wanted to see was the video reflecting the story the lyrics were telling and because of this it was important for me to come up with a concept that would relate to my the lyrics of the song I had chosen. Since I had determined my song was about distraction, I decided to create a video about alcoholism being used as a distraction from the pain of loss.
To make sure I was getting responses from people within my target audience ! posted a link to my blog on social media, specifically Facebook, Twitter and Instagram so that I would get responses from people in this age category as most the people who I have on my various social medias are within this age group. I also asked my media teachers to send my poll over the college email so that I was able to get responses from more people around the college. I also did all this for a survey I created on what people thought my music video should be.
Link to the survey; https://www.surveymonkey.com/s/BNSN9MD
Link to survey results; https://www.surveymonkey.com/analyze/9j88JL0L2COGCajLr4xJQ8ZT0uTR5EaBV3CsFIF4BwA_3D
As you can see a majority of the people who answered my survey are in the age range I considered my target audience making the responses I got from my survey very helpful in creating my music video.
By looking at the response I got from people when they listened to my song and answered my survey I was able to use this to help me create a concept for my music video and also help me to decided on a few things I should do with my video such as should my video be black and white or not. I created this PowerPoint relating to this earlier in the course;
Looking at this you can see I have considered what people said in terms of what I should include in my video and how I edit it to make it fit with the song.
For the most part I listened to what had been suggested through my survey such as featuring both fast and slow editing, depending on the speed of the song at the time, however, there was one thing that I decided against when creating my video and that's deciding to include both performance and narrative whereas people had suggested to create a video that was solely narrative. There are a few reasons I decided against what my research suggested, one of these being the that I wanted to include lip sync in my music video and the only way to do this would be to include performance in my video. Also due to my genre of alternative rock often including performance I wanted to follow this convention in my video and as such I decided to include performance. Finally, I wanted to create a sense of seclusion with my character and I believe by having my artist perform alone on a mound, I have successfully created a sense of seclusion not only just with my narrative but also through my performance.
Something that wasn't made clear through my audience feedback was whether it would be best to have my video be in black and white or not with all the of the results being rather close with using colour and using both black and white and colour being separated by only one vote. After deliberating for a little while I decided that I would have my entire video be in colour. My main reason for this decision was that I didn't want to be constantly switching between colour and black and white which is what my audience suggested had I not done it in colour. The reason for this is I believe there needs to be an artistic reason for switching between the two or a reason in the video such as flashbacks with the black and white separating the flashback from the present day. I also didn't want my entire video to be in black and white as my audience didn't want to see this and I knew my target audience is less likely to like black and white film meaning I would not have been catering to my target audience.
Other than this I have taken my audience response into consideration when creating my video, looking at what they wanted to see and including this in my video. This includes having a variety of locations and costumes as well as having my artist appear in the video. This also links back to my decision to include performance in my video as many people wanted the artist to make an appearance and the best way to do this was to include performance as I knew I wanted my protagonist to be female and I knew I wanted to artist separated from the narrative.
Video Feedback
After I had completed my video I posted it on social media and asked people to give me some feedback about what they think of my video. This is the response I got from the people who commented;
Looking at these response there was an overall positive reaction to my video. One thing people seemed to like about my video was my use of editing, specifically the use of dissolves throughout my video. Danny, Will, Chloe and Lauren all commented on this and said they liked how it was used and made the video look professional. Chloe also stated that she thought the effect allowed the narrative to flow which is something I am happy about as I wanted it to create the effect of time passing without having to have the movement on the video. I also aimed to capture the depressed nature of my character through this shot something I believe had been managed.
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Something that wasn't made clear through my audience feedback was whether it would be best to have my video be in black and white or not with all the of the results being rather close with using colour and using both black and white and colour being separated by only one vote. After deliberating for a little while I decided that I would have my entire video be in colour. My main reason for this decision was that I didn't want to be constantly switching between colour and black and white which is what my audience suggested had I not done it in colour. The reason for this is I believe there needs to be an artistic reason for switching between the two or a reason in the video such as flashbacks with the black and white separating the flashback from the present day. I also didn't want my entire video to be in black and white as my audience didn't want to see this and I knew my target audience is less likely to like black and white film meaning I would not have been catering to my target audience.
Other than this I have taken my audience response into consideration when creating my video, looking at what they wanted to see and including this in my video. This includes having a variety of locations and costumes as well as having my artist appear in the video. This also links back to my decision to include performance in my video as many people wanted the artist to make an appearance and the best way to do this was to include performance as I knew I wanted my protagonist to be female and I knew I wanted to artist separated from the narrative.
Video Feedback
After I had completed my video I posted it on social media and asked people to give me some feedback about what they think of my video. This is the response I got from the people who commented;
Looking at these response there was an overall positive reaction to my video. One thing people seemed to like about my video was my use of editing, specifically the use of dissolves throughout my video. Danny, Will, Chloe and Lauren all commented on this and said they liked how it was used and made the video look professional. Chloe also stated that she thought the effect allowed the narrative to flow which is something I am happy about as I wanted it to create the effect of time passing without having to have the movement on the video. I also aimed to capture the depressed nature of my character through this shot something I believe had been managed.
I am happy with how these shots turned out and believe they work well to create the mood I wanted for this the music video. I also believe they add some variety to my video as because I wanted simplicity to be a major part of my product I didn't include many different shots other than jump cuts but I believe this doesn't take away from the simplicity and adds to the effect of the video.
Another thing that was commented on by people who reviewed my video was the quality of the lip sync and how it is in time with the lyrics of the song. This was something I wanted to make sure I got right as I didn't want this to drag down the quality of my song. To make sure I got this right I asked Danny to sing the song as I recorded, something he was nice enough to do. I'm happy that people have pointed this out as something positive with my video as getting the lyrics and lip syncing lined up correctly was difficult to so. Overall, I believe it was a good thing for me to spend time doing as it adds to the professionalism and realism of the video. This has also been commented on by people who reviewed my video which suggests it is something that is important to my audience so I'm glad I was able to get it right.
Something else that people commented on was how the narrative and performance flowed well together making it a complete product. I was happy to receive these comments as I was worried by having the narrative and performance complete separate from each other the flow of the production would be broken. I'm glad this wasn't an issue and the piece appears to flow together correctly as this was a decision I had made to highlight the seclusion of my character and it appears my decision has been proven successful.
One thing that was pointed out that could be improved with my video is the quality of the camera work at points. I was pointed out that some of my shots seemed a little shaky and I agree with what the people have said about this. At points throughout filming I was unable to use a tripod for over the shoulder shots or shots where the ground wasn't flat so the video would have been slanted. I decided it was better to hold the camera in these instances to try and a straight shot but found that the video was shaky. This is something I would like to change about my video and it does appear as a detriment to it because of people commenting on this, suggesting it's something they have taken note of.
Digipak Feedback
To get feedback on my digipak pack I both uploaded my product onto Facebook for people to comment and created a survey for people to answer so I could get some more opinions of what I should do to improve my digipak. This is the link to my survey as well as the responses I got;
https://www.surveymonkey.com/s/8JGHNFP
https://www.surveymonkey.com/analyze/4sHJDA21E_2FSLUGCci37t1YS66gbQrDSCUcuYwnpFQfA_3D
Looking at the responses I got from my survey the majority of people stated that they like my digipak and believed it looked like a digipak. I am happy with this result as it means a majority of people will find my digipak appealing which is important in getting people to buy a CD.
In terms of comments I asked people what they liked about my digipak and most of the responses seemed to like the colour scheme I had chosen and the way I have set out the inside with the song lyrics. These are some of the responses I got;
Looking at this response it appears that the main praise for my digipak is towards the concept and the colour scheme I have featured on the inside of my digipak. Overall, this question was very helpful when reviewing my digipak as it told me that the concept and colour scheme where successful and didn't need changing meaning that my overall design for my digipak could stay in tact throughout.
I also asked people what they thought I should change about my video and here are some of the responses I got;
In general most of the responses I got for this question had the same response being that I should change the inside cover and outside cover so they matched with both have a black or white background. The majority of people who commented this suggested the inside as they like the way I had used the combination of the colours yellow and black on my front and back covers. I considered doing this but after debating with myself I decided against it for the contrast I have talk about previously in question 2.
Another thing that people seemed to comment on was that they found the digipak plain and simple which is something I was aiming for when making this product as I didn't want them to be over the top as that wouldn't work with either my theme or the genre of my song. However, as people have commented that this is a negative thing about my video, it may be worth considering my digipak a little to make it more eye catching and bold.
These are the responses I got from posting my digipak on Facebook;
Looking at these responses I am happy with the general feedback I received for my digipak with the common reaction being they like it. Again by doing this I see that people like the contrast between the black and yellow on the front and back covers and because of this if I was to change something about my video, I wouldn't change this. I am happy that the colour scheme received this reception as I was struggling to choose between using yellow or baby blue for my text but I believed the yellow would stand out more on the black background and that seems to be the common census.
Another thing that has been commented multiple times is that my image appears professional which is something I wanted to accomplish as I wanted my product to be believable as a digipak and it appears I have accomplished this. I am pleased that I have done this and am happy that I have been given this response.
Poster Feedback
I also posted both a survey for my poster and my poster on Facebook to get some responses from people in my target group. This is the link to the survey, as well as the results;
https://www.surveymonkey.com/s/6N9RGZ3
https://www.surveymonkey.com/analyze/MlvKpVl_2FcdcLXdrZeT6OV8eUA0IsJ3K5fhLuQKfZFD4_3D
On this survey I only got two responses meaning it provided me with little help when deciding what I needed to edit about my poster. However, I received two different responses with one saying they like my poster and the other saying they didn't like my poster. Due to this I was able to decide I needed to change my poster as the little positive response I got didn't leave me with a good feeling of my poster.
This is the only comment I got stating what they like about my poster;
This comment praised the colour scheme I had used, something which I was happy about as it continued with colour scheme I had used throughout my product and for this reason I didn't have to change the colour scheme I had used throughout my product.
On the other side I received this comment;
This states that they don't like the colours I have used throughout my product which worried me because I had used these throughout my entire product. Due to this comment I decided to change the tint on my magazine and also to do some moving around because I didn't like how it seemed rather bare and unproportionate at the bottom of the poster. These are my posters side by side;
Old New
I believe I made important improvements to my poster that made it more appealing and professional which was important for my product. I decided to remove the reviews as I found that took up too much space that could be used by things that would make my poster appear more professional.
I posted my new poster on Facebook and received this feedback;
These posts are more positive than the ones I received on my survey showing that my new draft is an improvement over my previous draft. One of the people states that my new draft 'looks much better' which tells me that my edits have improved my poster and made it look more appealing. It also tells me that the person saw my previous draft and is able to make a direct comparison between the two which helps me know that my new draft is better.
A common comment I received is on the professionalism of my products which is something I was aiming for when producing this poster as I knew it needed to look realistic if I wanted it to sell my artist. I am happy with the fact that people have commented on this and that Lauren states that I have followed the conventions of a typical which is something I was aiming for and am happy I have accomplished.
Throughout these comments my colour scheme has again been commented fondly on suggesting it was correct for me not to change it after the previous comment that suggested I change it. I'm happy that I received no negative comments on it as I wanted my colour scheme to remain this way as I believe it helps to grab the attention of my audience and puts across the message I was trying to get across with my digipak.
Evaluation Questions
1)
In what ways does your media product use, develop or challenge forms and
conventions of real media products?
2)
How effective is the combination of your main product and ancillary texts?
3)
What have you learned from your audience feedback?
4)
How did you use media technologies in the construction and research, planning
and evaluation stages?
Final Day of Filming (7/4/2015)
On this day I managed to complete all the filming I needed for my music video excluding any possible re-shoots. On this day Lauren again came round to my house to shoot in multiple locations that were either at my house or around it. I decided to change the locations of a couple shots I had originally decided to film in the court yard at college as I was struggling for time and knew it would be easier to film them now.
To film I had to borrow Lauren's camera and tripod which she was kind enough to lend to me. I had to do this as I don't have a camera or tripod and I knew I would be struggling to get a camera and tripod booked out for over the Easter holidays when I would be filming,
I first filmed in my back garden which I knew would be the best place for me to film first as it prevented the issue of it getting dark before we got to filming there. I then filmed on a wall that was close to my house, again because I wanted to get this completed before it got dark. I then filmed in my sisters bedroom again which is a location I wanted to use again after the events that we had previously seen because it would allow for a book-ended ending with both it beginning and ending there.
I had to re-film some of the shots I had previously filmed due to my sister changing her duvet cover and sheets and the ones she had previously had on still been wet from the wash. I also wanted to re-film some shots because I did not like how the originals turned out.
Overall, I am happy with the filming I was able to get on this day as I have now got all the footage I need meaning if I am unable to scheduled any more filming I will at least have a completed video.
To film I had to borrow Lauren's camera and tripod which she was kind enough to lend to me. I had to do this as I don't have a camera or tripod and I knew I would be struggling to get a camera and tripod booked out for over the Easter holidays when I would be filming,
I first filmed in my back garden which I knew would be the best place for me to film first as it prevented the issue of it getting dark before we got to filming there. I then filmed on a wall that was close to my house, again because I wanted to get this completed before it got dark. I then filmed in my sisters bedroom again which is a location I wanted to use again after the events that we had previously seen because it would allow for a book-ended ending with both it beginning and ending there.
I had to re-film some of the shots I had previously filmed due to my sister changing her duvet cover and sheets and the ones she had previously had on still been wet from the wash. I also wanted to re-film some shots because I did not like how the originals turned out.
Overall, I am happy with the filming I was able to get on this day as I have now got all the footage I need meaning if I am unable to scheduled any more filming I will at least have a completed video.
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